WordPress has actually come a great distance because it was first launched in 2003 — so too have the WordPress statistics that assist to outline this highly effective software program device.

The world’s hottest and broadly used content material administration system now powers 34% of all web sites on the web, however few exterior the group of probably the most loyal WordPress customers know the story of the way it began.

WordPress statistics: historical trend

WordPress statistics: historic development

So right here it’s — the story of WordPress:

WordPress was initially created and developed by Matt Mullenweg and Mike Little, who have been spurred into motion when the prevailing weblog software program b2/cafelog was discontinued by its builders.

It was clear to each Mullenweg and Little that there was a necessity for a extra elegant private publishing system. Although WordPress was initially based mostly on b2/cafelog, each Mullenweg and Little — and lots of extra open supply contributors! — have since made important developments to WordPress, setting it aside as distinctive from b2/cafelog.

WordPress is constructed on PHP and MySQL, and licensed underneath the GPLv2, which implies it’s free to make use of and modify by anybody. The full collaborative effort behind growing WordPress is estimated to have taken 151-people years to construct, with an estimated value of over $Eight million.

WordPress statistics

  • WordPress.com vs WordPress.org: What’s the Distinction?
  • WordPress Utilization Statistics
  • WordPress Model Statistics (with a Deal with Gutenberg)
  • Automattic WordPress Stats
  • WordPress Plugins Statistics
  • WordPress Theme Statistics
  • WordPress Safety Statistics
  • WordPress Neighborhood Statistics
  • Incomes with WordPress Statistics

WordPress.com vs WordPress.org: What’s the Distinction?

The time period “WordPress” is commonly used interchangeably when referring to 2 software program variations. That mentioned, there are important variations between WordPress.com and WordPress.org that you just’ll need to know earlier than choosing the perfect platform in your mission.

WordPress.org is the open-source content material administration system that we’ll check with on this article, whereas WordPress.com is one other standard running a blog platform with primary performance that may be accessed at no cost.

Whereas WordPress.com makes use of the WordPress.org core software program, that is the place their similarities finish.

WordPress.com is absolutely for-profit, whereas WordPress.org shouldn’t be. With WordPress.com plans, customers can decide to have WordPress deal with the technical points of working an internet site — together with the set up of plugins and themes and the routing of a website title to your weblog.

Nonetheless, WordPress.com isn’t as customizable and versatile as WordPress.org, the place it’s important to maintain every part your self (together with discovering an online host and putting in the WordPress software program). However with this freedom comes a value, since this implies you additionally should maintain the much less enjoyable points of getting an internet site, like troubleshooting website upkeep in case your web site immediately goes offline.

With a primary understanding of the variations between these two WordPress platforms, let’s have a look at a number of the most fascinating WordPress statistics that assist using WordPress as a content material administration system (CMS).

WordPress Utilization Statistics

The next WordPress statistics concentrate on WordPress’ market share and different utilization statistics.

WordPress now powers 34% of internet sites, with a 60.8% share within the CMS market.

In addition to being probably the most widely-used CMS, WordPress can also be the quickest rising. Of the highest 10 million web sites on-line, greater than 500 websites constructed every day are powered by WordPress (versus 60-80/day which can be constructed on managed platforms corresponding to Shopify or Squarespace).

Including to that, WordPress powers 14.7% of the world’s high web sites.

World's top websites using WordPress

World’s high web sites utilizing WordPress

These high web sites embody The New York Instances, Spotify, TechCrunch, The White Home web site, BBC America, and even the Fb Newsroom! The truth that WordPress can work properly for all of those completely different entities is a testomony to how versatile it’s. WordPress can successfully act because the backend for a lot of several types of web sites, together with private blogs, information web sites, portfolios, and ecommerce web sites.

There are some 17 weblog posts revealed on WordPress per second, and in case you ever doubt the recognition of WordPress, know that there are 37 million international searches made for the time period “WordPress” on a month-to-month foundation. Moreover, real-time WordPress exercise knowledge exhibits that every month, there are over 409 million folks viewing over 20 billion WordPress pages, with over 70 million new posts, and 77 million new feedback.

WordPress statistics

WordPress Model Statistics (with a Deal with Gutenberg)

The next WordPress statistics concentrate on how WordPress is altering over time.

At publication, WordPress is working on model 5.2, and greater than 20% of customers have up to date to the present WordPress model. It has been obtain over 16 million occasions.

WordPress 5.2 download count

WordPress 5.2 obtain depend (Picture supply: WordPress.org obtain counter)

Nonetheless, roughly 1 / 4 of customers are nonetheless working on model 4.9.

WordPress version and usage statistics

WordPress model and utilization statistics

The rationale behind a failure to replace for a lot of customers could have one thing to do with Gutenberg, the brand new block-based editor that was launched in WordPress 5.0.

Gutenberg introduced in regards to the largest change to the WordPress visible editor for the reason that starting of this Content material Administration System.



Since Gutenberg was launched, there have been:

  • Over 19 million lively installations of Gutenberg.
  • 24 million posts written with Gutenberg (word that these stats are reported particularly from Jetpack on weblog posts created utilizing Gutenberg, that means that they doubtless don’t signify the complete quantity), with 157,000+ posts written with Gutenberg every day.

The most well-liked Gutenberg block is the paragraph block, which is used 60% of the time when folks use Gutenberg. WooCommerce Blocks is a plugin developed completely for Gutenberg-based websites and utilized by over 170,000 websites (as of April 2019; Gutenberg was launched in Dec 2018).

Gutenberg apart, main upgrades to WordPress are launched each 152 days, and every launch is called after a jazz musician. It is because, in accordance with the official WordPress roadmap, “the WordPress core builders share a love for jazz music”.

WordPress is obtainable in 72 languages and counting, and 71% of WordPress websites have English set as the first language.

Automattic WordPress Stats

The next WordPress stats are related to Automattic — sometimes called the corporate behind WordPress, however that’s oversimplifying issues a bit. To be honest, WordPress is repeatedly improved because of the work of many open supply contributors who don’t essentially obtain compensation for the time they spend on this mission.

In addition to its contributions to the WordPress CMS, Automattic can also be concerned with various initiatives that impression the WordPress ecosystem, together with Jetpack, WooCommerce, Simplenote, Akismet, and Gravatar.

As of Could 2014, Automattic was valued at $1.16 billion. It at the moment employs 873 folks working remotely from everywhere in the world. The distant work tradition is so sturdy at this firm that folks stopped displaying as much as its San Francisco workplace and Automattic closed it.

On the subject of distant work, one in every of Automattic’s latest initiatives is Blissful Schedule, the primary in a line of instruments referred to as “Blissful Instruments” — constructed to assist distant groups.

Happy Schedule, Automattic’s tool to plan 24/7 customer support

Blissful Schedule, Automattic’s device to plan 24/7 buyer assist

WordPress Plugins Statistics

These WordPress statistics concentrate on plugins. Plugins prolong the essential performance of the WordPress CMS to assist customers personalize it for his or her distinctive wants. There are numerous free and paid plugin choices out there in the marketplace, empowering you to make adjustments to WordPress that suit your price range.

At publication, there are over 55,000 plugins on the WordPress Plugin Listing, with many new choices added every day. Contemplating every part on the WordPress Plugin Listing, these plugins have collectively obtained over 1 billion downloads so far!

WordPress repository

WordPress repository

In knowledge collected from April 15, 2016 to April 16, 2019, there have been 18,262 plugins revealed. Of these plugins:

  • 3% have by no means been up to date.
  • Solely 30 plugins revealed within the final three years have 100,000+ installations. The highest put in plugin is Traditional Editor, with over Four million lively installations (this quantity is unquestionably correlated to the sluggish adoption of Gutenberg). Following in shut second is the Elementor Web page Builder with over 2 million lively installations.
  • About 57% of plugins have by no means been rated (they don’t have any evaluations).
  • 76% of plugins have a homepage hyperlink.
  • 47% of plugins have a donate button.

The most well-liked and greatest WordPress plugins of all time embody:

  • Yoast website positioning: A should for people who use their WordPress website as a weblog, because it helps you enhance the general website positioning rating in your content material. Yoast website positioning at the moment has over 176 million downloads.
  • Akismet: A plugin made by Automattic to dam spam feedback. Akismet at the moment has over 133 million downloads, doubtless as a result of it catches some 5 million items of spam per hour!
  • Jetpack: One other Automattic product, Jetpack helps you with advertising and marketing, design, and safety. Jetpack has nearly 120 million downloads.
  • Wordfence Safety: With over 121 million downloads, this plugin helps shield your website by including a firewall to it. Wordfence can also be an excellent firm to comply with for updates in regards to the newest threats to WordPress safety.
  • Contact Kind 7: This plugin lets you create easy contact types in your website. It integrates with Akismet to stop spam and has over 112 million downloads.

In addition to these freemium choices, Visible Composer and Slider Revolution are a number of the greatest promoting paid plugins. This may need one thing to do with the truth that they arrive prepackaged with many themes out there on Envato Market.

Talking of Envato Market, CodeCanyon is the plugin division of this firm. On CodeCanyon, there are greater than 6,000 premium plugins out there on the market. 80% of searches on CodeCanyon concentrate on performance, that means that folks search particularly for plugins that allow sliders, calendars, types, and so forth.

WooCommerce Statistics

One other standard WordPress plugin is WooCommerce, which provides ecommerce performance to your WordPress web site. It powers over 70 million ecommerce outlets on WordPress, and 22% of the highest 1 million websites utilizing eCommerce applied sciences.

WooCommerce banner

WooCommerce banner

Like WordPress, WooCommerce can also be free to make use of, however you’ll should pay if you wish to use any of the 300+ extensions that present additional performance, corresponding to product variation swatches and the power to promote subscriptions.

A brand new challenger to the WordPress ecommerce market, BigCommerce not too long ago launched a headless commerce answer for WordPress. At publication, the BigCommerce WordPress plugin has 600+ lively installations and is rising every day.

BigCommerce plugin

BigCommerce plugin

WordPress Theme Statistics

These WordPress statistics concentrate on WordPress themes or a set of templates and stylesheets that outline the looks and show of a WordPress website.

Like plugins, there are each free and paid themes out there. Most WordPress themes are powered by what you see is what you get (WYSIWYG) editors, which assist the person see adjustments stay as they configure them. This performance was launched to WordPress and created by Shane Melaugh and Paul McCarthy.

If you happen to’re simply getting began or have easy wants, you may obtain many WordPress themes at no cost on the WordPress Theme Listing, which releases free default themes every year, with a easy title representing the yr of launch (ie. ‘Twenty Nineteen’). The earliest default WordPress themes have been identified merely as “WordPress Traditional” and “Default” (or Kubrick).

You probably have the price range for premium (paid) themes, a number of the hottest web site to browse for choices embody Envato Market (beforehand often called ThemeForest).

Talking of Envato Market, there are dozens of designers on this market who’ve bought over $1 million price of themes. The truth is, an merchandise is bought on Envato Market each 5 seconds. Moreover, there are over 11,000 themes on Envato Market, with 70% of searches centered round area of interest themes.

The highest themes bought on Envato Market embody:

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  • Avada: A responsive, multi-purpose theme with over 500,000 gross sales.
  • X: An excellent quick theme with over 200,000 downloads.
  • Enfold: One other multi-purpose theme with 181,000+ downloads.

93% of gross sales on Envato Market are for responsive themes, and the common value of a theme (whatever the market) is $59.

Average cost of a WordPress theme

Common value of a WordPress theme

If you happen to get bored simply on the subject of your WordPress theme design or are an internet site developer who wants entry to a number of completely different theme choices, the common theme subscription membership (for corporations corresponding to TeslaThemes or Themes Kingdom) expenses an annual value of $145 for entry.

In the case of all WordPress themes, Divi (6%), Avada (4%), and the Genesis Framework (7%) are the most well-liked themes of all time.

If you happen to decide to do a totally customized WordPress web site design, anticipate to spend wherever between $500+ to $52,800+.

WordPress Safety Statistics

These WordPress statistics are involved with the general safety of WordPress.

WordPress is mostly thought of to be safe, but it surely’s not with out its share of knowledge breaches. Because it’s the biggest and hottest CMS, additionally it is probably the most vulnerable to hacking.

Sucuri, a safety plugin, reviews 90% of its cleanup requests in 2018 have been from WordPress.

Infected platforms in 2018

Contaminated platforms in 2018

The most typical WordPress malware infections are backdoors, drive-by downloads, pharma hacks, malicious redirects, and stolen passwords.

In response to numerous sources:

  • 41% of WordPress assaults are attributable to a vulnerability on the internet hosting platform.
  • 52% of WordPress vulnerabilities relate to WordPress plugins.
  • 84% of all safety vulnerabilities on the web are the results of cross-site scripting or XSS assaults.
  • 39% of WordPress vulnerabilities are due to cross-site scripting (XSS), 37% are attributable to exploitations of the WordPress core, and 11% of assaults are attributable to WordPress themes.
  • 44% of hacking was attributable to outdated WordPress websites.

The most important knowledge breach to hit WordPress occurred again in 2011, when 18 million customers have been compromised on account of an assault.

One other one of many largest knowledge breaches to hit WordPress was the Panama Papers Leak in 2016, which affected 2.6TB of knowledge, 11.5million paperwork, and 4.Eight million emails. The trigger? A web site that wasn’t working the newest model of the Slider Revolution plugin!

The iThemes Safety plugin had probably the most ironic safety breach so far.

To forestall knowledge breaches corresponding to these described above on this listing of WordPress statistics, it is crucial for customers to maintain their WordPress core, plugins, and themes persistently updated.

WordPress Neighborhood Statistics

The WordPress group is various, made up of people that signify many alternative ages, races, backgrounds and ability units — introduced collectively by their mutual love of the software program. The WordPress group is generally called useful and pleasant, with many people contributing to software program updates and getting concerned with organizing free occasions to assist folks be taught extra about how one can use WordPress.

WordCamps are not-for-profit occasions organized by volunteers across the globe. WordCamp occasions can signify cities, areas, and even international locations. New areas are added frequently as group members step as much as the plate to tackle the accountability of organizing occasions, in accordance with elevated calls for in areas that don’t but have a longtime WordCamp.

The primary WordCamp was organized in 2006 by Matt Mullenweg in San Francisco. As of this text’s publication, there have been 990 WordCamps in 73 cities, in 65 international locations, and 6 continents.

WordCamps worldwide

WordCamps worldwide

WordCamp occasions purpose to be accessible to as many attendees as doable, with tickets promoting for as little as $40 for two days. These charges cowl logistical prices, like using a sure venue — audio system will not be paid. World and native sponsors assist to subsidize the price of tickets to maintain attendance reasonably priced.

If you happen to miss a WordCamp occasion you hoped to attend, word that you may watch replays of talks on WordPress.television.



WordCamps have been born out of WordPress meetups, that are smaller, extra intimate WordPress gatherings. There’s an official account for WordPress meetups on Meetup.com, which has 740+ related meetup teams and over 370,900+ members.

In addition to WordCamps, a number of the hottest WordPress occasions embody:

  • WPCampus
  • WooConf
  • Pressnomics

Incomes with WordPress Statistics

There are a number of methods to earn cash with WordPress, and they are often very profitable. 1 / 4 of WordPress customers make a full-time dwelling off the CMS.

Some methods to earn on WordPress embody:

  • Being a WordPress developer/designer, plugin/theme maker/developer, internet hosting firm, website positioning skilled (or company), and beginning a WordPress upkeep service.
  • Half of WordPress theme makers on Envato Market have made not less than $1000 monthly and 5% earn $10,000+ monthly. Lower than 4% of all themes on Envato Market have made lower than $1000.
  • WordPress builders cost wherever between $20-$100 per hour (the decrease finish of the spectrum contains folks from international locations with a decrease value of dwelling).


Began in 2003, WordPress is now over 15 years outdated. Rather a lot has modified since its unique inception however the core performance behind the platform — to empower customers to start out blogs of their very own — will all the time be a function of this device. It has additionally advanced over time and is now utilized by all completely different sorts of corporations, from Enterprise to Fortune 500 corporations.

Have been there any particular WordPress stats that you just hoped we’d cowl on this article however didn’t? Tweet your ideas at @Kinsta and we’ll share our favorites!

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