You’ll have seen many widespread blogs and web sites operating contests to get extra engagement on their web site.

The reality is that operating a giveaway is among the quickest solution to get extra subscribers, clients, and customers in your web site.

Even with just some customers and the correct software, you can also make a viral giveaway and attain out to a bigger viewers.

On this article, we are going to present you the best way to simply run a giveaway or contest in WordPress with RafflePress.

Running a giveaway contest in WordPress

Why Run a Giveaway or Contest in WordPress?

There are various methods to get extra subscribers, enhance site visitors, or enhance gross sales in your web site.

Nevertheless, operating a giveaway offers you prompt outcomes. It encourages social actions which enhance your attain and assist new customers discover your web site.

With a correctly executed giveaway, you may shortly obtain the next:

  • Get extra site visitors to your web site
  • Develop your e-mail record
  • Improve social media followers
  • Construct person engagement in your web site
  • Get leads and new clients
  • Construct model recognition and develop your online business

Operating a contest in your WordPress web site offers you the flexibility to manage the {user experience} and goal much more channels.

For instance, operating a contest on Instagram gives you extra Instagram followers, but it surely is not going to provide help to get e-mail subscribers.

Whereas operating a giveaway in your WordPress website may also help you get extra Instagram followers, extra e-mail subscribers, extra YouTube subscribers, and extra.

That being stated, let’s check out the best way to run a profitable giveaway or contest in WordPress.

Set Objectives for Your Giveaway Marketing campaign

Earlier than you progress ahead, let’s determine what you might be hoping to perform out of your giveaway or contest marketing campaign.

Listed here are a few of the objectives that companies attempt to obtain with a profitable giveaway marketing campaign.

  • Improve web site site visitors
  • Make extra gross sales
  • Seize extra leads and e-mail subscribers
  • Develop social media following
  • Promote an occasion, product, or service

Setting a purpose will assist you to set clear targets to your marketing campaign. It would additionally provide help to design an efficient technique to attain these objectives.

Select a Appropriate Prize for Giveaway Winners

Prize or prizes is what motivates customers to participate in your giveaway contest. You’d need to select the prize primarily based on your online business area of interest and your target market.

For instance, when you run a dropshipping enterprise, then you might need to provide a t-shirt or mug along with your model identify on it.

When you run a restaurant, then a reduced or free meal might be an ideal prize.

It isn’t obligatory to decide on an costly prize. It must be considerate, associated to your online business, and helpful to your target market.

You may also select a number of prizes, which can enhance the possibilities of extra customers to win.

For instance, after we run giveaways on WPBeginner, we sometimes giveaway free licenses of WordPress plugins and themes.

After getting chosen the prize, it’s time to set all of it up in WordPress.

Organising a Contest / Giveaway in WordPress

Within the early days, WordPress didn’t have many dependable contest plugins. The few third-party companies that existed had been both too buggy or had been just too costly.

This modified, with RafflePress.

It’s the greatest WordPress giveaway plugin in the marketplace, and it permits you to simply run giveaways in your web site.

It comes with social media integrations for all widespread platforms (Fb, Twitter, Instagram). This helps you create viral giveaway campaigns.

RafflePress additionally comes with 1-click fraud safety and verified actions. This ensures that every one actions recorded by the plugin are real interactions.

Let’s arrange your first giveaway.

First, you’ll have to do is set up and activate the RafflePress plugin. For extra particulars, see our step-by-step information on the best way to set up a WordPress plugin.

There’s a free model of RafflePress out there as effectively, however we use the Professional model on WPBeginner, so we will benefit from all of the highly effective options.

For the sake of this tutorial, we will probably be exhibiting the Professional model.

Upon activation, the plugin will add a brand new menu merchandise labeled ‘RafflePress’ in your WordPress admin sidebar. Clicking on it is going to take you to plugin’s settings web page.

Add RafflePress license key

First, you will have to enter your license key. You’ll find this data underneath your account on RafflePress web site.

After getting into your license key, you at the moment are able to create your first Giveaway.

Merely go to RafflePress » Add New web page to get began.

Adding a new giveaway

It will launch the RafflePress giveaway builder.

First, it’s worthwhile to present a reputation to your new giveaway marketing campaign. After that, it’s worthwhile to choose a template to make use of as a place to begin.

Choose a giveaway template

RafflePress comes with a number of purpose primarily based marketing campaign templates to select from. These templates are designed that can assist you get the perfect outcomes for particular objectives like rising your e-mail record, develop your social following, refer-a-friend, Instagram contest, and extra.

You possibly can choose one which most closely fits your objectives. For the sake of this tutorial, we will probably be utilizing the traditional giveaway template.

RafflePress will now load the template within the builder.

Add Your Giveaway Prize Particulars

First, it’s worthwhile to set a prize to your giveaway. Click on on the pencil icon underneath to the Giveaway Prize Particulars part to enter prize title and outline.

Prize details
You may also add a picture to show along with your prize description.

As soon as you might be completed, click on on the ‘Performed modifying’ button to save lots of prize particulars.

Add Your Contest or Giveaway Actions

Giveaway actions are the methods your customers can take part within the contest. RafflePress comes with a number of actions that you could add to your marketing campaign.

You’d need to select the actions that provide help to obtain your marketing campaign purpose. For instance, when you wished to extend Instagram followers then including ‘Go to us on Instagram’ motion will probably be extra useful.

You might want to change to the ‘Actions’ tab from the left menu, and you will note the record of actions you may add.

Add actions to your giveaway campaign

Subsequent, click on so as to add an motion to your marketing campaign, and you will note it seem under your prize particulars. You possibly can then edit the motion settings from the left column.

Change action settings

Every motion comes with some primary settings. You possibly can set a title for that motion, choose the variety of entries customers will earn for finishing it, enable day by day entries, or make an motion necessary.

Aside from these settings, additionally, you will see settings associated to particular actions. As an illustration, if you’d like customers to go to your Fb web page, then you will have to enter your Fb web page URL.

Fill within the settings for the motion after which change again to the ‘Add Actions’ tab so as to add some extra.

You possibly can add as many actions as you want. Including extra choices offers your customers extra methods to take part, and it helps you promote extra advertising and marketing channels.

Nevertheless, we do advocate prioritizing the channels primarily based in your marketing campaign objectives. As an illustration, when you wished to advertise your Pinterest web page, then you may transfer it to the highest.

Move actions

Merely take your mouse to the actions after which use drag and drop to regulate their order.

Don’t neglect to click on on the ‘Save’ button on the highest to retailer your giveaway settings.

Customise Your Giveaway Look

Now that your giveaway is about up, let’s change its look.

Swap to the ‘Design’ tab within the builder interface and choose a format, font, and button coloration to your giveaway.

Design settings for your giveaway

You may also set background coloration and picture if you wish to create a giveaway touchdown web page (extra on this later on this article).

RafflePress will present you a dwell preview of your giveaway as you make modifications. As soon as you might be glad, don’t neglect to click on on the ‘Save’ button to retailer your modifications.

Modify Giveaway / Contest Settings

RafflePress permits you to configure each facet of your giveaway. You possibly can set guidelines, present / conceal choices, arrange monitoring, and extra.

Let’s check out these choices.

Swap to the ‘Settings’ tab from the left menu and click on on the ‘Basic’ tab. From right here you may set primary choices to your giveaway together with the choice to point out winners, variety of entries, restrict signups per IP, and extra.

Giveaway settings

Subsequent, it’s worthwhile to change to the ‘Giveaway guidelines’ tab.

RafflePress comes with a Guidelines Generator which lets you simply generate giveaway guidelines to your marketing campaign.

Generate rules

Clicking the button will deliver up a kind the place it’s worthwhile to enter your giveaway particulars. Usually, you or your organization would be the sponsor of the competition. You’ll want to supply the corporate identify, tackle, nation, and eligible places data.
Rules Generator form

RafflePress will then use this data and generate primary giveaway pointers and guidelines.

Giveaway rules

Subsequent, it’s worthwhile to change to the E-mail verification tab.

From right here you may activate e-mail verification, which can solely settle for entries from customers who confirm their e-mail tackle.

Turn on email verification

Subsequent comes ‘Success monitoring’, this feature permits you to add Google Analytics code. You possibly can add these scripts on load or after a person completes an motion.

Add tracking codes

Subsequent, click on on the ‘Success Redirect’ tab. From right here you may redirect customers to any web page after the efficiently full all actions.

Redirect users upon success

Lastly, you’ll attain the social logins part. You possibly can merely activate social logins and permit customers to affix the giveaway by signing in with their Fb account.

Enable social logins

Don’t neglect to click on on the save button to retailer your modifications.

Publish and Add Giveaway to Your Web site

Now that your giveaway is prepared, it’s time to publish and show it in your web site.

RafflePress makes it tremendous simple so as to add your giveaway wherever in your web site. There are 3 ways you are able to do so.

  • You utilize the RafflePress block so as to add giveaway in a weblog put up or web page
  • You should utilize shortcode so as to add it wherever posts, pages, sidebar widgets
  • You may also create Giveaway touchdown web page

Let’s try every of these things.

Technique 1. Utilizing the RafflePress block

Merely create a brand new put up or web page in WordPress or edit an current one. On the edit display, click on on the add new block button after which choose RafflePress.

RafflePress block

After including the block, merely click on on the dropdown menu to pick the giveaway you created earlier.

RafflePress block settings

Technique 2. Utilizing the shortcode

RafflePress additionally permits you to use shortcodes so as to add giveaway into your weblog posts, pages, or sidebar widgets.

Merely edit your giveaway and change to the ‘Publish’ tab within the builder interface. From right here, click on on the shortcode choice and RafflePress will present the shortcode you need to use.

Copy your giveaway shortcode

Copy the shortcode and add it wherever you need to show your giveaway marketing campaign.

Technique 3. Create a giveaway touchdown web page in WordPress

RafflePress additionally permits you to create a standalone giveaway touchdown web page in WordPress. Merely edit your giveaway and go to the publish tab.

Now click on on the touchdown web page choice and click on under to arrange your touchdown web page.

Creating giveaway landing page

It will deliver you to the settings web page the place it’s worthwhile to create a URL to your touchdown web page. Click on on the view button to see your touchdown web page in motion.

Giveaway page URL

RafflePress will open your giveaway touchdown web page. Now you can copy the URL and begin selling your giveaway web page.

Giveaway page preview

Publicize Your Giveaway / Contest

You’ll need to start out selling your giveaway even earlier than it begins. This is able to provide you with time to unfold the phrase and construct pleasure.

You can begin by sending an e-mail publication to your subscribers and saying it in your social media profiles (Fb, Twitter, Instagram).

You may also put it on the market on related on-line communities and boards. Attain out to influencers, buddies, and relations that can assist you generate preliminary buzz.

Saying Giveaway Winners

As soon as your giveaway reaches it’s finish time, RafflePress will routinely cease receiving new entries.

Giveaway ended

It’s now time so that you can select winners.

RafflePress permits you to randomly choose winners in a draw. Merely go to RafflePress » Giveaways web page and click on on the ‘Want Winners’ hyperlink subsequent to your giveaway.

Choose winners

You’ll now see all of the customers that participated within the giveaway. You might want to click on on the ‘Decide winner’ button on the high to randomly choose a winner.

Pick a random giveaway winner

RafflePress will now ask you what number of winners to decide on. After that, it is going to randomly choose the winners. You possibly can then e-mail these customers to allow them to know the way they will declare their prize.

Email winner

That’s all, you’ve gotten efficiently created a giveaway in WordPress.

We hope this text helped you discover ways to simply create and run profitable giveaways and contests in WordPress. You may additionally need to see our professional tips about getting extra site visitors to your web site.

When you appreciated this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You may also discover us on Twitter and Fb.

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